From the lecture, we are informed that the visual literacy is the ability to interpret the meaning of the image based on the idea that pictures can be read.There should be an agreement amongst a group of people that an image has the meaning results from the exit contexts and it is a combination of universal and cultural symbols that will stand for another. People how try to understand the 'language' should require the awareness of the relationship between visual syntax and visual semantic which refer to the visual organisation of elements for instance format, colour or shape.
Visual Literacy is all about the words in pictures and the how we can understand a certain symbols or signs that are used worldwide and in our everyday life. The way we can interpret the meanings f the images maybe vary due to different audience, context or media but most of the time we can share an understanding of them. Images are powerful tools to spread messages around, they are visually simple and efficient; they are also flexible in embracing different meaning when companied by other symbols for example, = is equal, adding a slash / will reverse the meaning into ≠ which is not equal.
Semiotics are vitally important for artist like us who communicate visually to the audience by sharing understanding about the symbols and pictures. It is all about how we shape the image to allow others to acknowledge the meanings behind and which may requires some cultural references and social ideals and other basic knowledge about world. This is like how red would be referred to apple; orange would be referred to orange etc.
The lecture also suggests that every object has the capacity to stand for something other than what is apparent and it is all about the visual synecdoche, metonym & metaphor ( Scary words!) As an artist, I think paying attention to the surrounding is the key to have a common understanding with the audience is very important in creating a successful and effective art to communicate visually.
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