A History of Type

We are introduced to the topic history of type in a variety of way at the beginning of the lecture, showing how the types can affect the reaction and respond of the receivers. It is suggested that types can mean more than just words and have the ability to control the way people respond.  Typography is the overlap between visual and verbal communication and words therefore it is more than just reading words but to create meanings from them which is how our brain functions. 

American Psycho

It is a really funny scene to see the characters react sarcastic about the type and layout of the business cards and what the lecturer want to say is the power of type.

In the past, people how create type had some shuttle idea for examples type should represent who you are and how the proportion of the letter should be related to human shapes where type became disciplined and not a lot of people can access type. There are huge amount of new types appearing in nowadays society, the technology can create consistence type by computer and increase ability for people to create and play around type individually. The types are now designed away from grid or animal human related classical style but new perspective of seeing the world. What's more, it increases and improves order, organisation of the type followed by the change of the society. We are also given example of the use of Gill Sans and Time New Roman, suggesting the different meanings and used in different ways.

 I am really inspired and interested in this lecture as I have never noticed the power of types and how I have already benign affected in daily life. I may consider carefully from now on when choosing a type that is relevant with the historical and cultural background with the content and how to present it.